THE MCI-TEXPAC POSTER was part of MCI’s campaign to increase PAC funding and become more involved in the political process. It was designed to drive home Southwestern Bell’s adversarial position towards MCI’s attempts to create communications competition in Texas. The poster featured the campaign’s flagship image of a “Baby Bell” refusing to share a phone and the slogan “Help MCI Teach Texas’ Baby Bell How to Share.” Posters were customized for display in various MCI offices to encourage MCI employees to participate in the PAC.

The image was created using a vintage stock photo of a baby fighting with his mother over a glass of milk. We replaced the glass of milk with a vintage phone handset, colorized the black and white image, gave it a sepia tone, and added the embroidered letters “SWB” to the front of the baby’s bib.

See the PAC Case Study
815 Brazos, Suite 600, Austin, TX 78701
Phone: 512-476-4000
FAX: 512-474-1641