THIS PERRY BLACK AND WHITE PRINT AD was created to promote Mr. Perry’s candidacy to rural communities, farmers and ranchers. It highlighted Mr. Perry’s own rural roots, his history of promoting Texas agriculture internationally, his plans to continue that promotion, and his numerous beneficial positions on issues important to rural constituents.

Other elements in the ad include an endorsement by a local leader and a quote from Mr. Perry. A black and white version of the Perry billboard was created for use at the bottom of the ad and optimized for printing on the uncoated paper stock used by the publication.

See the Campaign Case Study
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