THIS RICK PERRY DIRECT MAIL PIECE was created to convey Mr. Perry’s platform of “Safe Streets,” “The Best Schools in America,” and “Opportunity for ALL Texans” in detail. It also employs an endorsement from Governor George W. Bush and a personal biography for credibility.

Its clean, straightforward design reflects Mr. Perry’s direct, conservative and genuine approach to the issues. All color photos were shot on location in available light creating a variety of undesirable color casts that required significant color correction and retouching, sometimes area by area.

See the Campaign Case Study
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